48.6% of US Pinners describe themselves as light users. It seems women are also highly engaged with this visual discovery platform which is why they’ve ranked it 19th in the industry as one of the most used intimate platforms/apps.ĩ. The numbers are so much in favor of the fairer sex that females make up more than 76.7% of all Pinners to date. It’s no secret that men on Pinterest are a minority. Pinterest user demographics show only 15.3% of Pinners are men. However, in the period between 20, the Pinterest user base in the US dropped by an insignificant 1%. Data shows that since 2012, when only 10% of US Pinners enjoyed the platform’s features, the number of users has increased by a staggering 18%. This platform is the fourth most popular social media in the US with almost one-third (28%) of Americans using it. Pinterest is the fourth most popular social media site in the US. For example, YouTube users typically spend 19 minutes on the platform for Snapchat, it’s 31 minutes Instagram takes 29 minutes Facebook is in the lead with 33 minutes daily. This is much shorter than the average time users spend across various other social media networks. Pinterest stats reveal that the average daily time users spend on the platform is 14.2 minutes. Users spend an average of 14.2 minutes on the platform daily. Data shows that even though the lowest percentage of pins are posted on weekends (only 7%), Saturdays and Sundays are actually the best days to post your brand’s content.
32% of pins are posted on Mondays and Tuesdays.īut as Pinterest facts mention, it doesn’t really mean that these are the best days of the week to post. The point is that you need to come up with an excellent marketing strategy to ensure your content stands out in the ocean of over 14 million articles that platform users pin every single day.
By contrast, only 0.3% contain video despite the growing popularity of video content across all forms of social media. Pinterest statistics meanwhile show that 99% of these pins contain some sort of image. The latest reports show that there are 240 billion pins on the platform to date, which makes roughly 670 pins per user. The total number of Pinterest pins to date exceeds 200 billion. In the same survey, a staggering 85% of Pinterest users said this platform is where they go to start a new project as they can choose among the 200 billion available ideas. It was further rated as the #1 brand in the categories “Makes me feel inspired” and “Engages with me in new and creative ways”. Some facts about Pinterest should come as no surprise with last year’s Prophet Brand Relevance Index ranking the platform as the 10th most relevant in the US. Pinterest is ranked the 10th most relevant brand in the US. This equals a 18% Pinterest growth and is mainly due to the spike that happened between the second and third quarter when revenue saw a boost from 574,885 million in the preceding quarter. Pinterest statistics show that the platform’s growing popularity has not only boosted its user base but has also improved the company’s revenue. Much of this success has to do with Pinterest’s decision to boost shoppable products and video content, as well as improve search recommendations altogether. The platform has been rapidly expanding its international pool of users, who have helped the company grow despite the threefold decline in US Pinterest users. Pinterest had 433 million active monthly users worldwide in Q1 of 2022.Īn incredible 459 million Pinners were registered by the company by Q4 2020.
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